Building a solid brand strategy, a crafted identity and a seamless Webflow experience

In early 2024, we embarked on a close collaboration with Vision People to redefine and elevate their visual identity. As a leading provider of advanced business management solutions, it was essential to craft a design language that reflected their technical precision, innovation, and strategic vision.

Vision People sought to distinguish themselves within a crowded IT landscape while preserving their signature red — a color deeply rooted in their heritage. Through a comprehensive brand audit and workshops with key stakeholders, we redefined their narrative and established a coherent tone of voice that unites every brand expression.

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The main challenges:

1. Preserve Vision People’s recognizable heritage while redefining their brand for a new digital era.
2. Create a unified design language that bridges technology, communication and human insight.
3. Develop a bespoke visual system — including custom typography and 3D design — that feels both modern and timeless.

‍Bringing the brand to life

To create a coherent expression across strategy, identity and digital experience, we developed a holistic solution built on five key pillars:

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1. Brand platform and tone of voice
   We defined Vision People’s core messages, values and communication style — balancing technical precision with human warmth. The tone of voice reflects confidence, clarity and authenticity across all touchpoints.
2. Visual identity and design system
   Based on the brand platform, we developed a flexible design system including color palette, iconography, graphic principles and imagery — a visual universe that scales seamlessly across digital and print applications.
3. Custom typography — Vision Sans
   We designed a bespoke typeface, Vision Sans, exclusively for Vision People. The font brings character, consistency and recognition — functioning elegantly across headlines, body copy and digital interfaces.
4. 3D design language and motion
   To add depth and modernity, we created a set of 3D elements that bridge brand and UI. These sculptural shapes introduce visual movement and unity across presentations, website visuals and digital products.
5. Digital implementation in Webflow
   The new identity comes to life through a custom-built Webflow website — where typography, 3D assets and design language merge into a seamless digital experience. Webflow enables flexibility, performance and easy scalability for future growth.

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What we did:

1. We clarified Vision People’s core story, values, and communication style — balancing technical precision with a warm, human voice. Their new tone expresses clarity, confidence, and trust across every channel.
2. we developed a scalable design system — a complete visual universe with refined color palette, iconography, and image direction that brings coherence to both print and digital touchpoints.
3. We crafted Vision Sans, a bespoke typeface created exclusively for Vision People. It provides instant recognition and visual harmony across applications — designed to feel modern, intelligent, and enduring.
4. we designed a 3D language that bridges brand and UI. These sculptural elements add a dynamic layer, connecting digital storytelling with product design.
5. Finally, we brought the identity to life in a custom-built Webflow website — where typography, motion, and design seamlessly unite into a responsive, intuitive experience that reflects Vision People’s forward-thinking nature.