Creating a Visible brand with a refreshed Visual Identity and webflow website

AffiNordic approached us with exceptional insurance capabilities that truly set them apart in the industry. While their services were outstanding, their visual identity—created when the company launched in 2016—no longer reflected their expertise. We partnered with them to refresh their brand, creating a modern identity that conveys their forward-thinking approach, commitment to transparency, and advanced technological solutions.

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The main challenges:

1. Preserve the original logo's essence while transforming it into something new.
2. Emphasize AffiNordic's distinct expertise and originality.
3. Create a light, honest design reflecting the team's authentic personality.

Through open and clear communication with AffiNordic, we developed a bright and colorful visual identity that reflects the brand’s modern and forward-thinking nature. The identity stands out in the existing market while aligning closely with AffiNordic’s expertise and efficiency. Our primary goal was to craft a distinct and authentic brand expression that the employees of AffiNordic could take pride in.

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We retained the three original circles from the previous logo and merged them into a new, modern symbol featuring cutouts — visually expressing transparency and approachability.

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To support the visual language, we created a dynamic gradient using the brand’s color palette, adding a contemporary layer that positions AffiNordic as a company embracing innovation.

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To enable full creative freedom, we migrated the website from WordPress to Webflow. This allowed us greater flexibility in design and development, resulting in a tailored digital experience.

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What we did:

1. Connected a vibrant, modern color palette with a strong and structured typeface to communicate both energy and technical strength
2. Designed a cohesive visual identity that employees feel proud to represent
3. Migrated the website to Webflow to enhance flexibility and unlock design potential
4. Delivered an engaging and efficient website that retains user attention
5. Built a versatile system that’s easy to activate across platforms and channels
6. Developed a highly recognizable brand identity characterized by clear, distinctive attributes.