A sleek, structured microsite with a strong visual identity
At the beginning of 2024, we partnered with VisionPeople to refresh and redesign their visual identity. As a provider of advanced IT solutions within business management, it was crucial to create a design system that communicated their technical expertise while reinforcing their position as a modern, forward-thinking partner.
One of the key deliverables in this process was a dedicated microsite for—a specialized business area requiring its own digital expression. The app integrates catering directly into the Outlook meeting booking flow, and the goal was to build a user-friendly platform that clearly communicates this value in seconds.
The main challenges:
- Design a microsite that instantly conveys the app’s purpose without overwhelming the user
- Develop a distinct yet consistent visual identity for VisionCatering within VisionPeople’s broader brand system
- Create custom illustrations to support intuitive navigation and bring clarity to complex IT functionality
Our approach centered around simplicity, clarity, and structure. We designed a clean, modern microsite where users immediately understand what VisionCatering does and how it benefits them—less hassle, more flow.
To strengthen the product’s identity, we developed a set of custom illustrations that act as both visual cues and storytelling elements. These illustrations guide the user, making navigation intuitive even for more complex service offerings, while also giving the microsite a distinctive look and feel.
In parallel, we refined VisionPeople’s overall identity, ensuring the microsite aligned with their broader visual direction while standing out as a unique digital destination. With a clear layout, minimal distractions, and thoughtful UX design, the microsite reflects the functionality of the app itself: efficient, smart, and seamless.
What we did:
- A standalone microsite that clearly communicates VisionCatering’s value proposition in under 10 seconds
- Created a distinctive visual identity powered by custom illustrations, built for clarity and user guidance
- A cohesive extension of the redesigned VisionPeople brand, combining technical depth with a human touch
